“ All of the townspeople have forgotten each other’s names, only able to refer to people by their profession, rough age, gender and physical descriptions. They likewise cannot learn new people’s names either.”
“ An alchemist enchanted his equipment to produce even more powerful alchemical compounds, potions and the like. Unfortunately, it is not well-known that he had different sets of equipment for different processes: If the wrong set of gear is used, the result will invariably fail to function. It's not a cursed item, just something that's hard to figure out.”
“ Throw in a handful of random customs - like women or men of a certain level of society being required to wear a veil or a pendant of some type.”